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Equivalenza takes its perfumes to Hungary
Equivalenza, Spanish brand specializing in high perfumery at affordable prices, continues its international expansion by expanding its store network in Europe. Hungary is the new country that adds to its list thanks to the opening of its first store in the capital, Budapest.
Mall-space format Model designed especially for aisles in shopping malls, landed yesterday the mark in one of the major trading centers of the city, Corvin Plaza. Thus begins Equivalenza to work in the country, providing its products and its business model.
The property will be managed by a young entrepreneur, Feras Alchami, who fell in love with the project when he met Cristina Bucuras, Master of Equivalenza in Hungary and Romania. Bucuras has an ambitious expansion plan for both countries and it opened last second store in Romania.
